Time For HR To Manage The On-Demand Workforce

In many companies, freelancers are often the “hidden” workforce. The human resources (HR) team is not always involved in the hiring and management of freelancers. But as organizations shift to being project-based versus role-based, HR must take the lead in managing the on-demand workforce. We must rethink the role of HR in enabling the future of work.

I find there are five key areas that HR leaders should first focus on as they take the lead on managing the on-demand workforce.

Establish Hiring Practices

The HR team has the best expertise for hiring and engaging freelancers. Your recruiting resources are experts at sourcing and assessing talent — managers should be leveraging these recruiters to find the best freelance talent.

And just as your company has defined practices for hiring employees, hiring practices also must be defined for engaging freelancers and independent contractors. It’s just as critical when working with freelancers.

Set the minimum standards for what needs to be completed before a freelancer can be engaged for the first time. For example, specify that at least two interviewers should speak to the freelancer to assess qualifications and fit. Always require background and reference checks. Decide whether a non-disclosure agreement (NDA) is mandatory or define the conditions that trigger this requirement. Establish benchmarks for hourly rate ranges for the types of freelancers your company will most frequently engage.

Provide Internal Training

The HR department should also provide training for managers on best practices for working with freelancers and independent contractors. This training is important for boosting project success rates and ensuring that managers understand compliance requirements.

When working with freelancers and independent contractors, managers need to be aware of local, state, and federal regulations regarding engaging freelancers. For example, the IRS considers the behavioral control, financial control, and relationship of the parties when evaluating worker classification. Understanding the regulations is critical to ensure workers are not misclassified as freelancers instead of employees, which exposes your company to legal penalties and liabilities.

Standardize The Onboarding Process

It’s a best practice for companies to have standardized onboarding processes for their employees. The HR team should establish a standard onboarding process for freelancers and independent contractors. This process will be distinct from the employee onboarding process and reflect the different needs and requirements related to freelancers.

For example, rather than collecting a W-2 during onboarding, your company will need to collect a W-9 from U.S. freelancers or a W-8 from foreign freelancers. Your onboarding process should include all the essential documents for a freelance engagement, like an executed contract, NDA, etc. Onboarding should also include the critical “welcome” elements, such as information on any tools that the freelancer will need to access.

Standardizing the freelancer onboarding process ensures that all the essential documents are completed for every engagement and saves your company significant time.

Set Performance Evaluation Guidelines

Establishing performance evaluation processes and standards is a key element of any HR team’s responsibilities. Performance evaluations with on-demand workers are both similar and different from evaluating employees.

Performance assessments should be done on a project-by-project basis and should include a recommendation as to whether the worker should be considered for future projects. In addition to the project evaluations, the skill sets of each worker should also be tracked. Insights into skill sets help hiring managers source the best fit for upcoming projects from already vetted on-demand talent.

Determine Supporting Tools And Systems

Many companies manage their freelance engagements through a hodgepodge of tools. For example, some companies manage freelancers entirely manually, tracking information in various spreadsheets. Manual management of freelancers can become time-consuming and is prone to errors. And with an assortment of tools, it’s hard to have complete visibility of all freelancer and independent contractor activity and expenses.

The human resources team should take the lead on defining the central tool or system for the company, making it easy for finance, legal, HR, and line managers to collaborate and have complete visibility of on-demand workforce engagements. Freelance and vendor management systems, like the solutions my company offers, provide the integrated capabilities critical for on-demand workforce management.

With a central tool or system, you can more readily develop an external talent bench to support your company. An on-demand talent bench can help your company be much more agile as well as digitally ready.

Leading The Development Of The On-Demand Workforce

HR should be leading the sourcing and development of all talent, not just internal talent. HR leaders have the expertise and the right skills and resources on their teams to develop an on-demand workforce successfully. A blended talent strategy will supplement and complement internal teams. It’s time for HR to lead the transition to the future of work.

This article was originally published in Forbes.


Yolanda Lau is an experienced entrepreneurship consultant, advisor, and Forbes Contributor. She is also an educator, speaker, writer, and non-profit fundraiser.

Since 2010, she has been focused on preparing knowledge workers, educators, and students for the future of work.

Learn more about Yolanda here.


FlexTeam  is  a mission-based micro-consulting firm, co-founded by Yolanda Lau in 2015, that matches talented mid-career women with meaningful, challenging, temporally flexible, remote project-based work opportunities. FlexTeam’s clients are businesses of all sizes across all industries and sectors. FlexTeam’s most requested projects are competitor / market research, financial models, and investor decks. FlexTeam is also the team behind Liquid.

Seven Steps To Building Your Global Liquid Workforce

Companies are increasingly turning to the liquid workforce as part of their overall talent strategy. This talent is not only supporting short-term needs but also providing strategic support with knowledge workers serving as on-demand advisers to executive teams and corporate boards. But how do you develop a robust and reliable freelance talent pool that can become a strategic asset to help your company quickly pivot and scale where needed?

1. Start by identifying your talent needs.

Always start with your strategic priorities. Consider each and ask whether the priority could be accelerated by engaging the liquid workforce. Do you have talent gaps? Could a blended workforce fill these gaps? What are your near term needs and how could on-demand workers help?

The answers to these questions will help you identify where best to engage the liquid workforce and what skill sets and experiences you will need to look for when considering 1099 workers.

2. Source your global liquid talent.

There are many ways you can find liquid talent, including through one of the many freelance workforce marketplaces that provide access to workers around the globe. In my experience, the best freelancers and consultants that I’ve worked with have come through referrals. Ask your network for referrals, making sure to share details about the kind of skills and experiences you need. Your existing global workforce is also a great source for referrals to freelancers.

3. Build an onboarding process with ease and efficiency in mind.

First impressions have a big impact. Creating a standard onboarding experience for all your liquid talent not only helps your company save time (and reduce potential compliance risks) but also improves the experience for freelancers. The initial onboarding experience says a lot about what your company is like to work with. For example, you can make onboarding easy and efficient with automation. Using an electronic, automated process can significantly streamline the process for you and the freelancer, saving both of you time and effort. Ensure that liquid workers feel welcome throughout the process, not like they are jumping through a series of hoops to begin work.

4. Establish best practices for your hiring managers.

Working with the global, liquid workforce is a new form of people management, and your hiring managers need training to successfully manage freelance and on-demand talent. Their goal should be to build a relationship with the freelancer, not just oversee the churning out of a project. Sharing best practices for managing freelancers will increase the likelihood that this talent will want to work with your company in the future.

5. Build an internal talent database.

Managing liquid talent is similar in some ways to managing employee talent. Develop an internal talent database where you capture all the information related to your workers. What are their skills and experiences? How are their communication skills? What areas or functions are they best suited to support? What projects have they worked on? How were those projects rated? Capturing and tracking this information makes it easy to identify the right talent within your talent database for any given project.

6. Create a positive work environment.

Like your W-2 workforce, the global, liquid workforce also wants to work in a positive environment where their work is valued. Don’t forget this is a mutual selection process — the talent also needs to choose to work with you — both initially and for any future projects. Lead with mindfulness, be aware of time zones and cultural differences and get to know your on-demand workers as people. In my experience, I’ve found that this helps freelancers feel less like task robots and more like valued team members.

Consultants and freelancers seek opportunities to learn and continue to build skills in an environment with reasonable processes and procedures. To retain talent for future engagements, make sure to always compensate fairly and make payments on time.

7. Structure a performance management system.

Providing feedback to your liquid workers throughout and at the end of a project is essential to building a successful and ongoing partnership. Gather performance feedback from anyone who worked with an individual freelancer. Incorporate these responses and share them as a performance review with the freelancer. Keep track of the performance reviews in your database and include notes on working style or other factors that will help for partnering on future projects.

The future of work is here (it’s more than just remote work) and it’s time to strategically engage the liquid workforce as part of your company’s talent strategy. These tips can help you continue to grow and build it into a strategic asset for your company.

This article was originally published in Forbes.


Yolanda Lau is an experienced entrepreneurship consultant, advisor, and Forbes Contributor. She is also an educator, speaker, writer, and non-profit fundraiser.

Since 2010, she has been focused on preparing knowledge workers, educators, and students for the future of work.

Learn more about Yolanda here.


FlexTeam  is  a mission-based micro-consulting firm, co-founded by Yolanda Lau in 2015, that matches talented mid-career women with meaningful, challenging, temporally flexible, remote project-based work opportunities. FlexTeam’s clients are businesses of all sizes across all industries and sectors. FlexTeam’s most requested projects are competitor / market research, financial models, and investor decks. FlexTeam is also the team behind Liquid.

A Blended Talent Strategy: How To Develop Your Liquid Workforce

A New Talent Strategy

HR leaders everywhere are shifting to managing a talent-based workforce that consists of full-time workers and liquid workers. Managing a blended workforce requires a different approach to employee development — you need a talent strategy for your blended workforce, not just your W-2 employees.

An effective talent management strategy is essential for every company to be successful. As companies adapt to meet the opportunities and challenges associated with the future of work, a new approach to talent management is required. The war for talent, particularly top talent, continues to challenge large and small companies, particularly as the freelance workforce continues to grow rapidly. Agile companies are building on-demand talent pools that can be quickly tapped, enabling rapid flexing of resources to meet skill needs. For example, corporate boards and executive teams are increasingly relying on the expertise and advice of on-demand advisors and consultants.

Blended Talent Management

Talent management needs to encompass attracting, onboarding, developing, engaging and retaining both employees and liquid workers. HR leaders need to adapt their processes and systems for the new blended workforce.

In traditional HR strategic talent planning, HR leaders take the following steps:

1. Understand the company’s strategic direction. What are the company’s goals and priorities?

2. Understand how employees can impact the company’s ability to achieve the strategic direction. What are the business drivers and challenges?

3. Complete a talent assessment and gap analysis. What skills are needed to achieve the company’s goals? Do we have the breadth and depth of skills and experiences required? What are the near-term versus longer-term requirements?

4. Enable talent management through the support of workflows (e.g., onboarding, performance management), software systems, and training and professional development. What HR support is required for managers to lead and develop teams successfully? What HR support is needed for employees to be successful?

5. Evaluate success through “SMART” (specific, measurable, achievable, relevant and time-based) KPIs and metrics. What will indicate the success of your talent management strategy?

These same steps can be adapted to incorporate a blended talent management approach. As you think through your talent assessment and gap analysis, consider where you have near-term versus long-term needs. Does your company need a surge in one area to scale new capabilities or a new business line quickly? Does your workforce have a digital-readiness gap? Is there an area that needs fluid resources that can ramp up and down as needed? Addressing questions like these as part of your talent assessment will help you develop your blended strategy and determine where liquid workers are best utilized.

Growing And Retaining Blended Talent

However, standard processes and systems cannot be used as-is when you expand from a traditional workforce to a blended workforce. Processes and systems need to be adapted or rethought to be effectively utilized for liquid workers. For example, to de-risk compliance issues, companies should separate employees and contractors into different systems for management and payment. Likewise, onboarding processes will be different for freelancers, emphasizing contractual elements (such as the master services agreement, statement of work and nondisclosure agreements) and enabling the freelancer to hit the ground running from the moment onboarding is completed. KPIs must also be adapted and focus on areas like project success rates and freelancer performance ratings.

Once you know what liquid talent you need as part of your blended workforce, you can focus on growing and developing that talent pool. Talent can be sourced through referrals from your professional network, recommendations from other workers and online talent platforms.

Innovative leaders will build their company a database of vetted liquid workers. Freelance and on-demand talent should be identified and sourced based on the identified needs from the assessment and skills gap analysis. Use trial projects to evaluate and assess liquid talent, and make sure that performance reviews are ongoing by collecting feedback and ratings for every worker with each project. Give thought to retention strategies and programs that specifically consider how to retain the best liquid talent. For example, some companies may provide back-end profit participation, equity or performance bonuses.

For leaders and companies that are ready to address the future of work, focusing on a blended workforce talent strategy will allow you to become more nimble and agile in achieving your company’s goals. The future of work is more than remote work, and it’s time to adapt our traditional approaches to talent management and shift to thinking centered around a blended workforce.

This article was originally published in Forbes.


Yolanda Lau is an experienced entrepreneurship consultant, advisor, and Forbes Contributor. She is also an educator, speaker, writer, and non-profit fundraiser.

Since 2010, she has been focused on preparing knowledge workers, educators, and students for the future of work.

Learn more about Yolanda here.

Rethinking The Role Of Human Resources In The Future Of Work

The future of work is the liquid workforce, and as such, the role of human resources must evolve to meet today’s challenges. Yet, many HR leaders are only engaged in areas related to their full-time workforce and aren’t involved in the planning and management of the liquid workforce.

Here are some things to keep in mind as you rethink your HR role.

Automation Is The Future Of Work

A recent McKinsey report predicts that automation will result in many occupations — such as administrative assistants and bookkeepers — shrinking through attrition and reduced hiring. Millions of Americans will need to be retrained and redeployed during the coming automation age.

HR will need to take the lead in helping to develop a digitally ready workforce that can adapt to the changing needs of each company. But this workforce will also look very different from today’s — companies are migrating toward a blended workforce that includes full-time workers and liquid workers. HR leaders need to reconsider how they develop and retain the best talent. To do this, they need to fully understand the direction of their companies and the types of talent and skills needed to support that direction.

Digitalization Is The Future of Work

As HR leaders shift from managing full-time employees to managing talent, they will need to embrace digitalization. For HR, Gartner noted that digitalization is changing everything. With a blended workforce, your talent acquisition processes and systems must evolve to encompass traditional hiring and on-demand skills sourcing.

In many companies, HR leaders are not involved in overseeing the contingent or liquid workforce. Often the procurement or purchasing department takes the lead, resulting in an emphasis on cost over talent sourcing or management.

HR leaders need to develop a talent network that encompasses internal and external talent and focuses on identifying, matching and developing the skills that the company needs at any given time. As part of developing that talent network, HR must build relationships with global online talent marketplaces.

Shifting To A Talent-Based Workforce

As HR leaders rethink their workforce strategy, they need to assess where using the liquid workforce makes sense. What skills does the company have within its full-time workforce? What skills will it need in the near future? Are these long-term or short-term needs? Will the demand for these skills vary over time? HR leaders should assess these factors to determine where the liquid workforce should be integrated into their strategic workforce plan.

As the blended workforce grows, HR needs to reconsider not only how and where talent is sourced, but how to manage that talent. Organizations must have rigorous contracting and onboarding processes in place for their liquid workers. These processes protect the company, aid in meeting compliance requirements, and enable the rapid on-ramp of liquid workers. Also, a consistent onboarding process helps liquid workers instantly feel like part of the team and hit the ground running on projects.

Managing Performance With A Liquid Workforce

The skills required to engage with and manage a liquid worker are similar in many ways to those required with full-time employees. However, the “how” and “what” of using those skills are very different since liquid workers are entrepreneurs who are working in partnership with an organization. People managers will need support and training from HR to adapt their styles to partner most effectively with their liquid workers. HR leaders should encourage the sharing of best practices for working with liquid talent across the organization.

Performance management also needs to be rethought with a blended workforce. Having a performance management system with your liquid workers is essential. Every engagement with a liquid worker should be evaluated and assessed against performance metrics and goals. Evaluations should be maintained in your talent database.

Similarly, retention strategies need to be redeveloped for a blended workforce. Consider how to reward high-performing liquid talent. For example, some organizations offer performance bonuses, equity or back-end profit participation.

Modern companies are shifting to a more blended workforce where liquid workers represent a greater and greater share of the workforce. HR needs to take the lead on the workforce strategy and plan not only for full-time workers, but also for liquid workers. Liquid workers are human resources and, as such, should be part of the strategic remit of HR leaders rather than co-mingled and lost among vendor spending. It’s time for the role of HR to evolve and truly encompass all human resources.

This article was originally published in Forbes.


Yolanda Lau is an experienced entrepreneurship consultant, advisor, and Forbes Contributor. She is also an educator, speaker, writer, and non-profit fundraiser.

Since 2010, she has been focused on preparing knowledge workers, educators, and students for the future of work.

Learn more about Yolanda here.


FlexTeam  is  a mission-based micro-consulting firm, co-founded by Yolanda Lau in 2015, that matches talented mid-career women with meaningful, challenging, temporally flexible, remote project-based work opportunities. FlexTeam’s clients are businesses of all sizes across all industries and sectors. FlexTeam’s most requested projects are competitor / market research, financial models, and investor decks. FlexTeam is also the team behind Liquid.