Generative AI for Brand Names
Naming agencies charge upwards of $20K for their services. Today, you can use generative AI and do it yourself!
For any of these techniques, you can always ask for 10 more ideas. Or, if you find one idea that is intriguing but not quite right, ask it to give you 10 more ideas like the idea you like.
Brand Names with a Specific Tone
Here’s an example prompt you can use:
Give me 10 business names for [Business] that are [Tone]
Business = [Insert one concise sentence about your business]
Tone = [Whimsical, Professional, Sophisticated, Creative, Modern, Elegant, Bold, Friendly, Innovative, Relaxed, Serious]
Brand Names with Phonetic Patterns and Other Naming Strategies
Here’s an example prompt you can use:
Give me 10 business names for [Business] that use [Strategy].
Business = [Insert one concise sentence about your business]
Strategy = [Pick one of Alliteration, Assonance, Consonance, Neologism, Portmanteau, Rhyming]
Naming Strategies
Alliteration: This entails the deliberate repetition of initial consonant sounds or letters. For instance, the brand Dunkin-Donuts uses two words starting with “D.”
Assonance: Involves the repetition of vowel sounds while changing the consonants in between. Take Lululemon, which repeats the “oo” sound with an intervening “L” sound.
Consonance: Features the repetition of consonant sounds while changing the vowels. Consider Tic Tac, where both words start and end with “T” and “c,” with only a single vowel change in between.
Neologism: Technique involving the creation of novel words. Think about “Google,” originating from the mathematical term “googol” to form a distinct and widely recognized brand name.
Portmanteau: Involves blending two words or parts of words together to create a new word that represents the brand. An example of this is “Netflix” is a portmanteau of “internet” and “flicks,” reflecting its original focus on using the internet to distribute movies.
Rhyming: This is the intentional repetition of ending sounds or letters. For instance, the Jelly Belly brand comprises two words ending with the “elly” sound.